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Product Descriptors

The BEST WESTERN brand is made up of a diverse property portfolio. The reason for descriptors associated with our hotels is to better define the brand so our guests can make the best choices for their hotel needs. The product descriptors will help customers feel more confident about choosing Best Western and enable us to better set and meet guest expectations.

  • BEST WESTERN offers a welcoming experience from the moment you enter. At a BEST WESTERN property you'll have the opportunity to recharge amid clean, comfortable surroundings. Our personal care ensures a restful stay with exceptional value for business and leisure travelers.
  • BEST WESTERN PLUS always offers that little something extra. From well appointed rooms to modern amenities, it's thoughtfully designed to suit the needs of any business or leisure traveler. It all adds up to an enhanced level of comfort for guests looking to get the most out of their stay.
  • A stay at a BEST WESTERN PREMIER will always leave a lasting impression. With a distinct style and personalized guest services, each BEST WESTERN PREMIER is an ideal place to stay whether for a relaxing vacation or important business meeting. An array of plush amenities and features promise an elevated level of comfort for all travelers.
  • Descriptors explain the physical attributes of the hotel. All descriptors will be held to the same high standards for cleanliness and customer service.
For more information, see Descriptor Guidelines


Best Wetern Plus Best Western Best Western Premier